01
Frame
What are we actually solving, and for whom?
The work: Stakeholder interviews, opportunity framing, success definition.
You keep: Opportunity frame and a decision on whether the work is worth doing.
How we work
Six phases. Named outputs. A decision at the end of each.
No hundred-slide methodology. The model is compact on purpose: each phase answers one question, produces artefacts you keep, and ends with a decision — continue, change course, or stop. Clients experience the work as momentum, not process.
02
Explore
What does the evidence say?
The work: Customer research, market and ecosystem scans, journey mapping, assumption testing.
You keep: Research synthesis, journey maps, a ranked list of what must be true.
03
Prototype
Does it work in someone’s hands?
The work: Service prototypes, AI workflow prototypes, pilot design, workshop-based testing.
You keep: Working prototypes and evidence of what to keep, change, or kill.
04
Model
Does it work commercially and operationally?
The work: Commercial modelling, pricing, service blueprinting, operating model design.
You keep: Commercial model, service blueprint, operating rhythm.
05
Launch
Can the team run it without us?
The work: GTM pathway, partner activation, team enablement, launch sequencing.
You keep: Launch plan, enabled team, first customers or first transactions.
06
Learn
What is the system telling us?
The work: Metrics reviews, retros, iteration backlog, next-horizon framing.
You keep: Learning loop wired into the operating rhythm — and the next decision.
Engagement formats
Three ways the work runs
Sprints
2–6 week engagements with a fixed shape and named outputs. Most work starts here.
Workshops
One to three days, senior room, structured decision-making. Frame an opportunity, unblock a stuck program, or align an ecosystem.
Embedded
A fractional venture/design lead inside your team for a season — for builds that need continuity, not a deck.
Whatever the format, the artefacts are the same family: proposition maps, service blueprints, stakeholder interview guides, commercial models, GTM pathways, AI workflow prototypes, operating rhythms. Real things your team uses after we leave — not consultant wallpaper.
Want to see the model applied to your situation?
Bring the messy version. Thirty minutes is enough to sketch which phases matter and what the first artefact would be.